Pump Clip Design Brief

Comrades:
In order to to support our key revolutionary aims of distinctiveness, economy and generally not being shite, the following design guidelines are hereby adopted:

1. No Gold
2. No Mountains
3. No Lakes
4. or Sheep
5. No Jolly Cartoon Fun
6. No Scrolls
7. No fancy die-cutting
8. Thou shalt not "go for a kind of Distressed Look"
9. No lasses exposing chestal areas.
10. No more than 2 typefaces
    

A bonfire of counter-revolutionary clips is to be organised on the pump clip parade.