And now it's kinda kewl to put yourself on the outside of that old "craft" debate. You know the one: Does "craft" mean anything? Does it mean anything in the UK brewing "scene"? Can it mean anything specific to our industry / tradition? It has been going on for a while now.
But the alternative (that isn't an alternative), Huh , who cares, I know what I mean when I say "good". I know what I like. That's an asocial, narcissistic way of looking at things, isn't it? And to imply that anyone still engaged is dumb, well that's like: "Is that thing still happening? It's like so yesterday, I am so over that." Amusing in a teenager, but pitiable in a grown-up.
Ok then - a craft brewery is a small, independent producer of beer.
Why small? Because craft is NOT about mass-production.
Why independent? Because it's about the beer, and the brewers, not about the financial targets of the parent company.
What do I mean by small? Well, we're fortunate enough in the UK to have a definition for a small brewery: i.e. one that makes "Small Brewery Beer", i.e. less than 60,000 hectolitres of beer per year.
What do I mean by independent? That the brewery should be owned (mainly) by its management / workforce.
Update: This would have been a good place to suggest (as Boak & Bailey did), that "The brewers are the management".
This is Jon's personal "blog" - I work at an independent microbrewery (a small-scale, artisanal producer of “real ale” and other beery treats), based in the Furness area in Cumbria (or N. Lancs if you'd rather). Or a "Craft Brewer", if you like. We're known as "Stringers", or "Stringers Beer". I don't just make beer - I also sound-off in half-informed rants on a variety of subjects. Like here.