Sunday, January 15, 2012

Craft. Oh for goodness sake.

Ok then - a craft brewery is a small, independent producer of beer.
Why small? Because craft is NOT about mass-production.
Why independent? Because it's about the beer, and the brewers, not about the financial targets of the parent company.

What do I mean by small? Well, we're fortunate enough in the UK to have a definition for a small brewery: i.e. one that makes "Small Brewery Beer", i.e. less than 60,000 hectolitres of beer per year.

What do I mean by independent? That the brewery should be owned (mainly) by its management / workforce.

Update: This would have been a good place to suggest (as Boak & Bailey did), that "The brewers are the management".

But what does Craft mean? How about asking the V&A? Do they have a beer collection? Should they?

Update: Small-ness & Independence are necessary, but of course, not sufficient conditions for craft-ness.


Curmudgeon said...

But those conditions do not, in themselves, mean that the beer will be any good.

StringersBeer said...

No. So?
Mass-production doesn't guarantee bad beer for that matter.