Indulgence Or Innovation?

Beer festivals aside (it's difficult making a living off "festival beers"), non mainstream styled beers are a difficult sell. Should we blame the publicans for this? No, they have to buy what their regulars will drink. I have customers worried about a "Best Bitter" being too bitter, or a 4.4% being too strong. What should I do?

We need to sell the beer. The beer has to sell. So that we can make some more.

Perhaps it's just too easy to throw a huge pile of hops and malt into the big bucket, give it a couple of weeks, then sell a few 9s of novelty beer via Boggart. Perhaps this is a recipe for a "minimum viable product". Or it's not, and it's just homebrew writ large. Or self-indulgent toss. Or the beer equivalent of Dōjinshi, fan-fiction, whatever. Heck, I don't know.