Matthew Curtis, Chris Hall or (for that matter) HardknottDave are having with this thing.
They seem either to be saying it won't sell more beer, or if it does, it'll be the wrong kind of beer. Allegations of being gagged by the man. There's also a hint of whining about having their brains picked while soaking up free beer at some corporately funded bloggerfest.* Which seems, well, ungrateful. And really, really, naive.
Whatever, it's maybe a good time to have a look back at some other beer industry campaigns...
Over the last few years we've acquired a few examples of the delightfully dated "Beer belongs" thing, the famous ad campaign by the United States Brewers Foundation that ran from 1945-1956.
It's an interesting campaign, aimed (I'd say) at the newly affluent, those with home refrigerators. No sad old men drinking in crummy bars.
I was going to write at length about it, but it's been done really rather well by one in "All about Beer" magazine in Nov 2009. You can read the article here. There's additional material by the same author here. With lots of images. (Scroll down if you're not a reader).
* Not Dave, the other chaps.
Heads in the sand: Most of us would prefer not to know whether bad things are going to happen - Many of us would rather not know about the future because we fear we'll regret hearing what's to come. By Alex Fradera
8 hours ago