Tuesday, March 18, 2014

This "new" thing they call "craft".

It just occurred to me, how much of the problem some people seem to have with the c-word may be down, not to over-use (and there has been of late), but rather to lack of familiarity.  I spotted a knowledgeable beer blogger apparently expressing surprise at the term "craft butcher". This is a long established usage; I mean there's even a magazine called that.

Did we forget craft potters, craft furniture makers, etc? Looks like we've got some kind of recency illusion going on here.

Update: Someone asks: "why is there a need to dub an honourble old trade which makes a quality product with a contemporary term?" To which the answer has to be: It's not a contemporary (new) term. It's just new to you.

Another Update:
Time was, any self-opinionated so-and-so might hog a spot at the bar and, unchallenged, discourse on their favourite idée fixe or bugbear. "My opinion's worth (at least) as much as anyone's".   This style doesn't translate well to the context we find ourselves in here, for instance.

While you are (or I am) holding forth, our readers have got another tab open, googling any dodgy sounding fact, hauling up counter evidence from ancient copies of Hansard (or whatever). Get with it, Dad. 


Cooking Lager said...

A few years ago I came across the term "crafty butcher" as a none PC term for homosexual. I think it was in Viz magazine. As in "one who obtains their meat illicitly round the back" Whilst the term would now be considered homophobic and I would never stoop to such lows, such things can still create adolescent giggles before the awareness of possible hateful language kicks in and subsequent guilt at finding it funny.

StringersBeer said...

Ah, maybe that's what surprised Leigh. Of course, Viz just make stuff up. And it's not as funny as it used to be.

Birkonian said...

For instance, The Guild of Master Craftsmen has been in existence for over thirty years.
But the term dates back to the Middle Ages and I quote Wiki 'Is usually applied to people occupied in small-scale production of goods.' Seems about right to me.

StringersBeer said...

Quite, Birko. "Craft Butcher" was certainly well established by the 1950's