It just occurred to me, how much of the problem some people seem to have with the c-word may be down, not to over-use (and there has been of late), but rather to lack of familiarity. I spotted a knowledgeable beer blogger apparently expressing surprise at the term "craft butcher". This is a long established usage; I mean there's even a magazine called that.
Did we forget craft potters, craft furniture makers, etc? Looks like we've got some kind of recency illusion going on here.
Update: Someone asks: "why is there a need to dub an honourble old trade which makes a quality product with a contemporary term?" To which the answer has to be: It's not a contemporary (new) term. It's just new to you.
Time was, any self-opinionated so-and-so might hog a spot at the bar and, unchallenged, discourse on their favourite idée fixe or bugbear. "My opinion's worth (at least) as much as anyone's". This style doesn't translate well to the context we find ourselves in here, for instance.
you are (or I am) holding forth, our readers have got another tab open,
googling any dodgy sounding fact, hauling up counter evidence from
ancient copies of Hansard (or whatever). Get with it, Dad.
A list which is short - Working out how to push out beer to more people is something that preoccupies me quite a lot. Being tucked away in a corner of Cumbria, where there is not ...
3 hours ago