Monday, May 30, 2011

Sounds Awesome.

"We then went on to a panel on Shaking Up the Brewing Scene with Martin Dickie from Brewdog. Martin had everyone absolutely quiet and on the edge of their seats as he started playing grunge rock on his laptop, methodically pulled out and poured a bottle of Brewdog ale, and took a sip before saying a word to the audience. His talk was mostly a history of Brewdog but did not disappoint with several irreverent lines and a bit of a “this is what we do, like it or $%#* yourself” attitude."

Oh, please.

More about what we missed here.

6 comments:

Ed said...

Oh dear, cringe worthy.

Gavin said...

They're so cool they could start their own youth tv programme

http://www.youtube.com/watch?v=Yo9_aBj1Z84

StringersBeer said...

Right on Gavin.
"Beer for Young Adults. Made by Young Adults."

zythophile said...

Mmmm. But they have managed to get their beers listed in several leading supermarkets …

Gavin said...

"Mmmm. But they have managed to get their beers listed in several leading supermarkets …"

How very punk rock of them :)

StringersBeer said...

zytho: Getting beer on the shelves in supermarkets, or the Swedish state monopoly for that matter, may very well be good business (provided they can actually deliver, and that the brand can stand it). But it doesn't make Dickie cool. (Any more than havin' some sounds on yr laptop is the key to a fuck-you stance.) And neither does it cancel out the uncritical sycophancy the quote (I thought) illustrated.