Alright then, why isn't beer art?
Well Phaedrus, that's basically because it's useful. And explicable.
OK, so if it's not art, it can't be conceptual art?
Right you are Phaedrus. You're as sharp as a tack today, aren't you?
Ah but, it can be "concept" beer can't it?
You mean a beer that stands in relation to conformance with traditional brewing styles or processes as conceptual art might stand in relation to formalism?
Well, no, Phaedrus. That's cock isn't it. Your "concept" beer must still be brewed using traditional processes even if some of your parameters are extreme.
But what about "style busters" like Black IPA, surely you'll have to admit that...
Listen Phaedrus, I don't have to admit anything. And anyway, Black IPA is usually stout. Or possibly a very dark bitter. Or a strong ale.
Ah, so it's got you questioning your categories - that's conceptual.
No, Phaedrus. It depends on the particular product that you're talking about. Some are recognisably stouts, some bitters, and some will be judged strong ales. Because you sell me a product that is beer, is brewed, it's just beer.
So could there be a concept beer?
I suppose there could be, Phaedrus. Perhaps a beer that drank itself. Or a beer that only existed as a written description. The concept would have to be more significant than the execution (of the brewing process, or the marketing) or the act of consumption.
Let me get this right then. You say that a beer existing as a genuine brewed product, that I can buy in a shop, take home and drink, can't be (a) art or (b) concept?
Bingo, Phaedrus. Come on, let's go to the pub. They've got some of that BrewDog on.
New studies suggest liberals are as blinkered and biased as conservatives - Being biased is human. Liberals and conservatives alike are more accepting of information that backs up their existing views. By Christian Jarrett
1 hour ago