Brewdog - good turn but on too long?

I had some of their beer once, I thought it was quite nice. It reminded me of staying at the in-laws, when I often drink more than I should of Rogue and Flying Dog and that kind of stuff. Anyway, it looks like they (Brewdog) are winding up the Portman group. Again. And again.

It's a bit sad that we can still get all worked up when someone with media skills and that pushes a strong beer. Wind us up and watch us go eh?