In a shock announcement earlier this week, wee Jimmy and his Dad turned their back on their punk roots. "Yep, from now on, our beers are sweeter, weaker and less bitter", said a spokesdog.
Industry sources suggest that being told "what was good for them" and "your only chance of getting your bottles anywhere near the eyeline" has led to the pair betraying their fans and doing just what the man says.
"It's been great", said an insider penguin, "when the suits told us to jump, we had a jumping competition. I won!"
Which book would you like me to finish first?
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[image: A Magdeburger Goldquell Hell label featuring a silhouette of the
magdeburg skyline.]
I'd love your opinions. Not that I'll necessarily pay any att...
10 hours ago
5 comments:
Don't feel betrayed, they still make pongy beer for geeks.
Heartbroken, I am, Cookie, Heartbroken.
You must be mistaken there, it clearly states on the brewdog website "beers are in no way commercial or mainstream".
Not as funny as this though. Honestly, there's a terrible echo in this popular culture isn't there?
They're like a sped up version of the Sex pistols - they've moved rapidly from the iconclasm of 'God save the queen' to the commericalism of the 'filthy lucre' tour.
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